Hetchins Catalog, 1939-40

Click here to download the complete 1939-40 catalog in pdf format. The link should open a pdf reader (plug-in) on a separate tab in your browser, allowing you to flip back and forth between the catalog and this page.

Note on the cover address: Seven Sisters Road, Tottenham -- by this time, the workshop at Lea Bridge Road, Leyton had been dissolved and the entire operation consolidated at one location where it stayed until re-zoning forced the move in 1972. I will skip over the inside front cover and first page, as Jack and Hyman speak for themselves.

Starting on page two, the catalog advertizes original hand-cut lugwork and describes the purpose and process of thinning.
From page three, the available models are listed and described, as follows:

Competition, road or path
Super Brilliant (frame/fork only)
Super Brilliant (complete bike)
Brilliant No.3 (complete bike)
Brilliant No. 1 and 2, and a ladies model (complete bikes)
Anglo-Continental, featuring heavy-duty double-plate fork crown
center spread Trio, featuring patented 3-way rear dropouts
Six Day, featuring fluted seat tube and short wheelbase
Tour de France
Toni Merkens model
Competition short wheelbase tandem, patented
Brilliant upright tandem

Several of the models are reported to have specific angles and/or bracket heights, wheelbases, etc. Finishes include full chrome or flamboyant paint. Several pages featuring complete bikes also list the components (restorers please note!)

The catalog concludes with a gear ratio chart. Also note the hours of business: weekdays, Saturdays, but no longer Sundays.