CATALOGS


Hetchins production falls into the following periods:
Pre-War Tottenham, from 1934
Post-War Tottenham, until 1974
Southend-On-Sea, 1974 to April 1986
Modern Period:
Bob Jackson (Leeds), April 1986 to 1993
David Miller, 1993 to present

1938 catalog, front

Hetchin's catalogs exist for the following years: 1935, 1937, 1938, 1940, 1946, ca. 1950, 1951, ca. 1953, ca. 1956, ca. 1960, ca. 1962, ca. 1964. They remained largely unchanged in format, differing only in the models or lug patterns offered (and the prices, of course). The catalog illustrated above is from 1938; below, 1962.

1962 catalog, front
1962 catalog, back
It measures 21x15 cm and is printed in monochrome.

The models and lug patterns offered are at first confusing. The inside cover lists the following models: Road Racing Model No.2, Road Racing Nos. 3 and 3A, Road Racing No.4, Road Racing No.6 (replica of "Tour of Britain"), Path Model No.10, Circuit of Britain. Later pages list the Mountain King and Track Supreme models. These are distinguished by various head and seat tube angles, bottom bracket heights, and so on. All were available with vibrant or straight stays. In addition, various lug patterns were offered, as illustrated on the other pages: Vade Mecum, The Plus, Experto Crede, Nulli Secundus, Magnum Bonum, Magnum Opus, and Brilliant.

'Hetch' explained the procedure on Page 2: "Dear Fellow cyclists, we are pleased to offer you a brochure to illustrate our bicycles. On its pages you will find most of the information required concerning current frame designs, finishes, and (we hope you will not need it) repairs and renovations. For your scrutiny a separate page has been added illustrating our latest lug cut-outs and their appropriate names, and to avoid any confusion with names and frame designs, we give examples of how the names of the lug patterns are used and linked with the frame designs. A customer, for instance, requires a path design, and finds suitable our design No.10; his financial commitments limit him to, say, 16 pounds. Which means that he orders our "Experto Crede" lug pattern built to Path Model No.10. Another definition of our method could be like this: the customer decides on the Road Racing Model, design No.6, and chooses the Magnum Bonum lug pattern (the stiffener on fork blades are standard fitment), total cost quoted is 18 pounds. What could be simpler?"

Click here to leaf through a complete 1953 catalog.
Click here to leaf through a complete 1964 catalog.

In the mid 1980s, two different color brochures in an entirely new format were issued which featured the Novus Ductor, Scorpion Bonum, and Magnum Opus lug patterns. Geometry to customer specification.


inside

1985 brochure.

cover

1987 brochure, cover.

inside

1987 brochure, inside;
last one with Southend address.


In 1987 when Hetchins and Jackson were unified, Jackson issued a new brochure and built frames especially for this purpose, although two of the illustrations were the same as in the previous brochure (above). The Jackson Cycles brochure, reproduced complete below, gives the address as Harehills Lane, Leeds. Dimensions: single sheet 42cm high, 29.8 cm wide, sometimes folded in half with a second sheet inserted, half height, same width. Models offered: Mag. Opus, Scorpion Bonum, Novus Ductor, tandem.

Jackson Cycles
Jackson Cycles
Jackson Cycles
Jackson Cycles
Jackson Cycles
Jackson Cycles

In the early 1990s Jackson produced a 16-page catalog of their own frame sets; Hetchins were featured on page 15, as below. The catalog listed the address as Harehills Lane until February 1993; then Jackson moved to Dewsbury Road, Leeds, and a sticker was afixed to the catalog with the new address. In July 1993 Donald Thomas and Bob Jackson bought back the business, separating it from Hetchins; the same catalog was issued for a short time with a paper pasted over the last page blocking out the Hetchins. Dimensions: 21cm high, 14.6 wide, stapled. (Subsequent Jackson catalogs dropped the Hetchins marque, but offered a similar design called the "Super Legend.") To date, no other Hetchins catalog or brochure has been issued.

Jackson Cycles


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