Hetchin's shop in Seven Sisters Rd., Tottenham. That's Alf in the doorway and Alf's Hillman Super Minx (first introduced in 1961) at the curb.

Hetchin's shop in Southend-On-Sea, 1982.

Hyman ('Harry') Hetchin, 1939.

Hyman Hetchin, date uncertain.

Hyman Hetchin (behind rear saddle), with Hetchins tandem, date uncertain.

Hyman, probably 1950s.

Alf, 1940s.

Alf with Hellenic frame,
probably late 1960s.

Alf with a frame made for his father in 1948
(Southend, 1982).
Link to frame.

Customers often liked to be photographed with Alf; Southend, 1980s

Above 2 fotos: Alf inside the Southend shop, 1980s, with an employee (Ray?).

Alf with a customer's renovated frame, Southend shop front, 1990

Alf and Jack Denny,
trade show, ca. 1985-6.

Alf at a trade show, ca. 1985-6.

Alf at a trade show, Long Beach Calif. 1985.

Alf with a customer's renovated 1939 tandem, Southend shop, 1992.

Paul Hetchin kindly supplied the following two anecdotes:

This advertising slogan was born when a bus broke down outside the Tottenham shop
and Dick Swann, a shop employee, ran out and scrawled that on the front of the bus.

"Playboy once used a Hetchins cycle with a nude woman on it to suggest special gifts for Christmas... it was one of my dad's favorite moments as it gave him a good excuse to go out and buy Playboy magazine!"

Additional pictures and anecdotes are welcome.

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