Hetchin's shop in Seven Sisters Rd., Tottenham. That's Alf in the doorway and Alf's Hillman Super Minx (first introduced in 1961) at the curb.

Hyman ('Harry') Hetchin, 1939.

Harry, probably 1950s.

Alf with Hellenic frame,
probably late 1960s.

Hetchin's shop in Southend-On-Sea, 1982.

Alf with a frame made for his father in 1948
(Southend, 1982).
Link to frame.

Alf and Jack Denny,
Southend-On-Sea, ca. 1985-6.

Alf with a customer and 1939 tandem, 1992.

Paul Hetchin kindly supplied the following two anecdotes:

DON'T HITCH A RIDE
RIDE A HETCH!

This advertising slogan was born when a bus broke down outside the shop and Dick Swann, a shop employee, ran out and scrawled that on the front of the bus.

"Playboy once used a Hetchins cycle with a nude woman on it to suggest special gifts for Christmas... it was one of my dad's favorite moments as it gave him a good excuse to go out and buy Playboy magazine!"

Additional pictures and anecdotes are welcome.

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